Audit Templates

Comprehensive account health checks

11Templates

10.5k threads started

PPC Health Audit

Full account audit with waste analysis and quick wins

A comprehensive audit of your paid advertising accounts. Identifies wasted spend, underperforming campaigns, and surfaces quick optimization opportunities that can improve ROI immediately.

Requires:

•Identifies wasted ad spend across all campaigns
•Surfaces underperforming keywords and ad groups

2.8k threads

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Tracking & Attribution Audit

Verify your conversion tracking is accurate

Comprehensive audit of your tracking setup across all platforms. Identifies discrepancies between ad platforms, analytics, and CRM to ensure you're making decisions on accurate data.

Requires:

•Cross-platform conversion comparison
•Tag implementation verification

1.2k threads

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Search Terms Report

Find irrelevant queries and missing negatives

Analyze your Google Ads search terms to identify wasted spend on irrelevant queries. Surface high-converting terms to add as keywords and low-intent terms to block with negatives.

Requires:

•Identifies wasted spend on irrelevant search queries
•Surfaces high-converting terms to add as keywords

820 threads

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PMax Coverage Audit

Query and placement leakage analysis

Audit your Performance Max campaigns to understand where spend is going. Analyze network distribution, placement performance, and identify coverage gaps or wasteful placements to exclude.

Requires:

•Reveals where PMax spend is actually going
•Identifies wasteful placements to exclude

840 threads

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Meta Account Audit

Complete Meta Ads health check

Comprehensive audit of your Meta Ads account covering tracking setup, audience efficiency, creative saturation, and scaling blockers. Get a prioritized action plan to improve performance.

Requires:

•Audits Pixel and Conversions API tracking health
•Evaluates campaign structure and consolidation

558 threads

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LinkedIn Account Audit

B2B-focused audit for lead generation

Comprehensive LinkedIn Ads audit optimized for B2B lead generation. Analyze targeting efficiency, bidding strategies, lead quality signals, and budget allocation to improve CPL and lead-to-opportunity rates.

Requires:

•Evaluates B2B targeting effectiveness
•Analyzes lead quality signals and form completion

324 threads

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Microsoft Ads Audit

Bing-specific optimization opportunities

Full audit of your Microsoft Ads account with focus on Bing-specific opportunities. Compare performance to Google Ads, review import health, and identify unique Microsoft features to leverage.

Requires:

•Compares Microsoft Ads to Google Ads performance
•Checks Google import sync health

186 threads

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Catalog Health Audit

Is your product feed killing your ad performance?

Audit your Shopify product catalog for issues that hurt ad performance. Identifies missing images, poor descriptions, pricing issues, and inventory problems.

Requires:

•Missing image detection
•Description quality scoring

987 threads

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TikTok Ads Audit

Full TikTok account health check with creative scoring

Comprehensive analysis of your TikTok Ads account: campaign structure, creative performance, audience targeting, and bidding strategy. Get actionable fixes to improve ROAS.

Requires:

•Campaign structure audit
•Creative fatigue detection

1.6k threads

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Snapchat Ads Audit

Snapchat account health check and optimization guide

Analyze your Snapchat Ads account for wasted spend, creative fatigue, and audience targeting issues. Get a prioritized action plan to improve ROAS across Stories, Collections, and Dynamic Ads.

Requires:

•Snap Ad format comparison
•Story vs Collection performance

645 threads

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DV360 Placement Quality

Audit your DV360 inventory for brand safety and efficiency

Deep analysis of DV360 placement performance across exchanges. Identify low-quality inventory, brand safety risks, viewability issues, and wasted impressions. Get an optimized inclusion list.

Requires:

•Viewability by placement
•Brand safety flagging

512 threads

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