Audit Templates

Comprehensive account health checks

8Templates
7.8k threads started

PPC Health Audit

Full account audit with waste analysis and quick wins

A comprehensive audit of your paid advertising accounts. Identifies wasted spend, underperforming campaigns, and surfaces quick optimization opportunities that can improve ROI immediately.

Requires:
G
  • Identifies wasted ad spend across all campaigns
  • Surfaces underperforming keywords and ad groups
2.8k threads
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Tracking & Attribution Audit

Verify your conversion tracking is accurate

Comprehensive audit of your tracking setup across all platforms. Identifies discrepancies between ad platforms, analytics, and CRM to ensure you're making decisions on accurate data.

Requires:
G
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  • Cross-platform conversion comparison
  • Tag implementation verification
1.2k threads
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Search Terms Report

Find irrelevant queries and missing negatives

Analyze your Google Ads search terms to identify wasted spend on irrelevant queries. Surface high-converting terms to add as keywords and low-intent terms to block with negatives.

Requires:
G
  • Identifies wasted spend on irrelevant search queries
  • Surfaces high-converting terms to add as keywords
820 threads
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PMax Coverage Audit

Query and placement leakage analysis

Audit your Performance Max campaigns to understand where spend is going. Analyze network distribution, placement performance, and identify coverage gaps or wasteful placements to exclude.

Requires:
G
  • Reveals where PMax spend is actually going
  • Identifies wasteful placements to exclude
840 threads
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Meta Account Audit

Complete Meta Ads health check

Comprehensive audit of your Meta Ads account covering tracking setup, audience efficiency, creative saturation, and scaling blockers. Get a prioritized action plan to improve performance.

Requires:
M
  • Audits Pixel and Conversions API tracking health
  • Evaluates campaign structure and consolidation
558 threads
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LinkedIn Account Audit

B2B-focused audit for lead generation

Comprehensive LinkedIn Ads audit optimized for B2B lead generation. Analyze targeting efficiency, bidding strategies, lead quality signals, and budget allocation to improve CPL and lead-to-opportunity rates.

Requires:
L
  • Evaluates B2B targeting effectiveness
  • Analyzes lead quality signals and form completion
324 threads
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Microsoft Ads Audit

Bing-specific optimization opportunities

Full audit of your Microsoft Ads account with focus on Bing-specific opportunities. Compare performance to Google Ads, review import health, and identify unique Microsoft features to leverage.

Requires:
M
  • Compares Microsoft Ads to Google Ads performance
  • Checks Google import sync health
186 threads
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Catalog Health Audit

Is your product feed killing your ad performance?

Audit your Shopify product catalog for issues that hurt ad performance. Identifies missing images, poor descriptions, pricing issues, and inventory problems.

Requires:
S
  • Missing image detection
  • Description quality scoring
987 threads
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