Tracking & Attribution Audit

Comprehensive audit of your tracking setup across all platforms. Identifies discrepancies between ad platforms, analytics, and CRM to ensure you're making decisions on accurate data.

1.2k runs
Requires:
Google Ads
Google Analytics 4
Preview with demo data
TRACKING COVERAGE
87%
-13%
CONVERSION GAP
23%
vs CRM
TAG ERRORS
4
Active
ATTRIBUTION MATCH
92%
+5%

Key Insights

Google Ads shows 120 conversions but CRM shows only 92 closed deals

Review conversion window settings and attribution model

GA4 events not firing on mobile checkout

Update GTM trigger to include mobile view

LinkedIn CAPI not implemented

Set up server-side tracking for better attribution

Visualizations

Platform Conversion Comparison

Metric
This Week
Last Week
Spend
$12.4K
$11.2K
Conversions
284
246
CPA
$43.66
$45.53
ROAS
3.2x
2.9x

Attribution Funnel

100
Impressions
45
Clicks
45.0% conversion
22
Leads
48.9% conversion
12
Conversions
54.5% conversion

Report Sections

Tracking OverviewPlatform ComparisonTag HealthAttribution AnalysisDiscrepancy DetailsFix Roadmap

About this template

Comprehensive audit of your tracking setup across all platforms. Identifies discrepancies between ad platforms, analytics, and CRM to ensure you're making decisions on accurate data.

This template connects to your Google Ads, Google Analytics 4 accounts and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Cross-platform conversion comparison
Tag implementation verification
Attribution model analysis
Data discrepancy identification

Features & Capabilities

Tag Audit

Verifies all tracking tags are firing correctly

Conversion Matching

Compares conversions across platforms

Attribution Analysis

Reviews your attribution model effectiveness

GTM Review

Checks Google Tag Manager setup for issues

Cookie Consent

Verifies tracking respects consent settings

Discrepancy Report

Quantifies data gaps between systems

Who This Is For

Best Use Cases

New Implementation

Verify a new tracking setup is working correctly before scaling spend.

Data Reconciliation

When CRM and ad platform numbers don't match, identify where the gaps are.

Privacy Compliance

Ensure your tracking setup respects user consent and privacy regulations.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads, Google Analytics 4). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your tracking & attribution audit. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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