LinkedIn Account Audit

Comprehensive LinkedIn Ads audit optimized for B2B lead generation. Analyze targeting efficiency, bidding strategies, lead quality signals, and budget allocation to improve CPL and lead-to-opportunity rates.

324 runs
Requires:
LinkedIn Ads
Preview with demo data
LEAD QUALITY
72%
SQL rate
CPL
$142
-8%
CTR
0.48%
+0.06%
AUDIENCE FIT
High

Key Insights

Director+ seniority has 2.3x better lead-to-SQL rate

Shift 25% of budget from IC targeting to Director+

Document Ads have 40% lower CPL than Single Image

Create more Document Ad variations for top campaigns

3 campaigns using manual bidding underperforming automated

Switch to Maximum Delivery with daily budget caps

Visualizations

CPL by Audience Segment

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K

Lead to SQL Conversion

100
Impressions
45
Clicks
45.0% conversion
22
Leads
48.9% conversion
12
Conversions
54.5% conversion

Report Sections

Executive SummaryCampaign StructureTargeting AnalysisAd Format PerformanceLead Quality ReviewBudget Recommendations

About this template

Comprehensive LinkedIn Ads audit optimized for B2B lead generation. Analyze targeting efficiency, bidding strategies, lead quality signals, and budget allocation to improve CPL and lead-to-opportunity rates.

This template connects to your LinkedIn Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Evaluates B2B targeting effectiveness
Analyzes lead quality signals and form completion
Reviews bidding strategy efficiency
Recommends budget reallocation for better CPL

Features & Capabilities

Campaign Structure

Analyze campaign organization and objective alignment for B2B

Targeting Analysis

Evaluate job titles, industries, company sizes, and seniority targeting

Ad Format Performance

Compare Single Image, Carousel, Video, Document, and Message Ads

Bidding Strategy

Review bid strategies and recommend optimizations

Lead Quality

Assess form completion rates and lead-to-opportunity conversion

Budget Allocation

Identify where to shift budget for better B2B results

Who This Is For

Best Use Cases

CPL Reduction

Identify inefficiencies driving up cost per lead and fix them.

Lead Quality Improvement

Optimize targeting to generate leads that actually convert to opportunities.

Account Restructure

Reorganize campaigns and targeting for better performance.

Getting Started

1

Connect Your Platforms

Link your ad accounts (LinkedIn Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your linkedin account audit. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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