PMax Coverage Audit
Audit your Performance Max campaigns to understand where spend is going. Analyze network distribution, placement performance, and identify coverage gaps or wasteful placements to exclude.
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About this template
Audit your Performance Max campaigns to understand where spend is going. Analyze network distribution, placement performance, and identify coverage gaps or wasteful placements to exclude.
This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.
Key Highlights
Features & Capabilities
Network Distribution
See spend breakdown across Shopping, Search, Display, YouTube, and Discover
Placement Analysis
Identify top and bottom performing placements for exclusion
Asset Group Review
Evaluate which asset groups drive results and which underperform
Query Coverage
Detect overlap between PMax and Search campaigns
Product/Feed Issues
Identify products not serving or with feed problems
Exclusion Recommendations
Specific placements and URLs to add to exclusion lists
Who This Is For
- Ecommerce marketers running Performance Max
- PPC managers wanting PMax transparency
- Agencies auditing client PMax setups
- Teams migrating from Smart Shopping
Best Use Cases
Monthly PMax Audit
Understand where budget goes and optimize asset groups monthly.
Placement Cleanup
Identify and exclude wasteful placements dragging down ROAS.
Search Overlap Analysis
Ensure PMax and Search campaigns aren't cannibalizing each other.
Getting Started
Connect Your Platforms
Link your ad accounts (Google Ads). Read-only access is used to analyze your data.
Start a Thread
Click "Start Thread" and the AI agent will begin generating your pmax coverage audit. It pulls live data from your connected accounts.
Review & Take Action
Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.