PMax Coverage Audit

Audit your Performance Max campaigns to understand where spend is going. Analyze network distribution, placement performance, and identify coverage gaps or wasteful placements to exclude.

840 runs
Requires:
Google Ads
Preview with demo data
SHOPPING %
68%
of spend
WASTED SPEND
$8.2K
14.5%
UNTRACKABLE
$47K
Revenue
COVERAGE SCORE
72%

Key Insights

Display Network spending 23% with 0.4x ROAS

Add URL exclusion list to block low-quality placements

PMax overlapping with 34 Search campaign keywords

Add brand terms as negative keywords to PMax

Asset Group 'Summer Collection' has no impressions

Review feed and ensure products are approved

Visualizations

68%Total

Spend by Network

Search45%
Display25%
Shopping20%
Video10%

Placement Performance

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K

Report Sections

Executive SummaryNetwork DistributionPlacement PerformanceAsset Group AnalysisQuery OverlapExclusion Recommendations

About this template

Audit your Performance Max campaigns to understand where spend is going. Analyze network distribution, placement performance, and identify coverage gaps or wasteful placements to exclude.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Reveals where PMax spend is actually going
Identifies wasteful placements to exclude
Analyzes asset group performance
Detects Search campaign cannibalization

Features & Capabilities

Network Distribution

See spend breakdown across Shopping, Search, Display, YouTube, and Discover

Placement Analysis

Identify top and bottom performing placements for exclusion

Asset Group Review

Evaluate which asset groups drive results and which underperform

Query Coverage

Detect overlap between PMax and Search campaigns

Product/Feed Issues

Identify products not serving or with feed problems

Exclusion Recommendations

Specific placements and URLs to add to exclusion lists

Who This Is For

Best Use Cases

Monthly PMax Audit

Understand where budget goes and optimize asset groups monthly.

Placement Cleanup

Identify and exclude wasteful placements dragging down ROAS.

Search Overlap Analysis

Ensure PMax and Search campaigns aren't cannibalizing each other.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your pmax coverage audit. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

PMax Coverage Audit — AI Report Template | Synter