PPC Health Audit

A comprehensive audit of your paid advertising accounts. Identifies wasted spend, underperforming campaigns, and surfaces quick optimization opportunities that can improve ROI immediately.

2.8k runs
Requires:
Google Ads
Preview with demo data
WASTED SPEND
$3.2K
QUALITY SCORE
6.2
CTR VS BENCHMARK
+18%
OPTIMIZATION SCORE
72%

Key Insights

High spend on broad match keywords with low conversion rates

Add 47 negative keywords identified from search term report

3 campaigns have Quality Scores below 5

Improve ad relevance by aligning headlines with keywords

Mobile bids not adjusted despite 40% lower conversion rate

Apply -30% mobile bid adjustment to underperforming campaigns

Visualizations

Spend by Campaign

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K
68%Total

Budget Distribution

Search45%
Display25%
Shopping20%
Video10%

Report Sections

Executive SummarySpend AnalysisCampaign PerformanceKeyword HealthAd Copy AnalysisRecommendations

About this template

A comprehensive audit of your paid advertising accounts. Identifies wasted spend, underperforming campaigns, and surfaces quick optimization opportunities that can improve ROI immediately.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Identifies wasted ad spend across all campaigns
Surfaces underperforming keywords and ad groups
Prioritizes quick wins by potential impact
Benchmarks performance against industry standards

Features & Capabilities

Spend Analysis

Breaks down where your budget is going and identifies inefficiencies

Quality Score Audit

Reviews keyword quality scores and surfaces improvement opportunities

Negative Keyword Gaps

Finds search terms wasting budget that should be negated

Ad Copy Performance

Analyzes which headlines and descriptions drive results

Bidding Strategy Review

Evaluates if your bidding strategies are optimal

Landing Page Analysis

Checks for landing page issues hurting conversions

Who This Is For

Best Use Cases

New Account Takeover

When inheriting an account from a previous agency or in-house team, run this audit to understand what's working and what needs immediate attention.

Monthly Health Check

Run monthly to catch performance degradation early and ensure budgets aren't being wasted on underperforming campaigns.

Pre-Budget Planning

Before requesting additional budget, use this audit to show current efficiency and identify where additional spend would have the most impact.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your ppc health audit. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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