Platform Capabilities
Synter connects to Google Ads, Microsoft Ads (Bing), LinkedIn Campaign Manager, Meta Ads, Reddit Ads, and X Ads via native OAuth 2.0 integrations. Below is what the AI media agent can read and write on each platform.
Complete platform capabilities and API integration details
Download CSV| Platform | Create | Budgets | Bids | Audiences | Creative | Negatives | Rollback |
|---|---|---|---|---|---|---|---|
| Google Ads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Microsoft Ads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| LinkedIn Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Meta Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Reddit Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| X Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
Frontier LLMs (GPT-4o, Claude 3.5 Sonnet) translate your campaign brief and warehouse conversions into a channel mix and audience plan. The agent recommends budget allocation across platforms based on historical performance and ICP fit.
Synter creates campaigns, ad groups/sets, audiences, keywords, and creatives across platforms from a single brief. Launch coordinated campaigns on Google + LinkedIn + Meta simultaneously—ready to ship in minutes.
The agent reallocates budgets based on CAC/ROAS, rotates creatives using multi-armed bandits, and adjusts audiences/negatives. Optimization decisions include statistical significance and confidence intervals.
Every action logs "what changed" (entity, field, old/new values), "why" (rationale from the model), and metrics deltas. One-click rollback to previous state. Full audit trail for compliance and team transparency.
Entities: Campaigns, Ad groups, Ads, Keywords, Negatives, Audiences
Metrics: Performance, conversions, cost, search terms, quality score
Learn more →Entities: Campaigns, Ad groups, Ads, Keywords, Negatives, Audiences
Metrics: Performance, conversions, cost, search terms
Learn more →Entities: Campaigns, Campaign groups, Creatives, Audiences (firmographic)
Metrics: Performance, leads, CPL, ICP fit %, firmographic breakdowns
Learn more →Entities: Campaigns, Ad sets, Ads, Audiences
Metrics: Performance, conversions, ROAS, frequency, reach
Learn more →Entities: Campaigns, Ad groups, Ads, Targeting
Metrics: Performance, conversions, CPC, community engagement
Learn more →Entities: Campaigns, Line items, Promoted posts
Metrics: Performance, conversions, CPC, engagement rate
Learn more →1. OAuth Connection: You authorize Synter to access each platform via OAuth 2.0. Tokens are encrypted at rest and refreshed automatically.
2. Read Metrics: Synter pulls performance data (impressions, clicks, conversions, cost) daily. Data is normalized across platforms and stored in your warehouse.
3. AI Planning: Campaign briefs and warehouse conversions are sent to frontier models (with PII redaction). Models return structured plans with channel mix, budgets, audiences, and creative concepts.
4. Write Actions: With your approval (or via auto-pilot mode with guardrails), Synter creates/edits campaigns, sets budgets, uploads creatives, and adjusts targeting via platform APIs.
5. Audit & Rollback: All changes are logged with before/after snapshots. Rollback restores previous state in one click.
GPT-4o, Claude 3.5 Sonnet, Gemini 1.5 Pro, and more—with BYOK support.
View Models →