AI Media Agent
Google Ads AI Agent
Autonomous Google Ads campaign creation, optimization, and management powered by frontier models including GPT-4o, Claude 3.5 Sonnet, and Gemini 1.5 Pro.
How It Works
Plan
Frontier LLMs translate your brief and warehouse conversions into a channel mix and audience plan.
Launch
Synter creates campaigns, ad groups/sets, audiences, and creatives—ready to ship in minutes.
Optimize
The agent reallocates budgets, rotates creatives (multi-armed bandits), and adjusts audiences/negatives automatically.
Explain
Every action logs "what changed" and "why," with instant rollback and full audit trail.
Google Ads-Specific Capabilities
- ✓Search campaigns with keyword research, match types, and negative keyword management
- ✓Smart Bidding integration: works alongside Google native bid strategies
- ✓Search term mining and automatic negative keyword addition
- ✓Quality Score monitoring and improvement recommendations
- ✓Cross-account campaign rollout with shared learnings
Frequently Asked Questions
Does Synter work with Google native Smart Bidding?
Yes—use native strategies where helpful; Synter layers cross-platform budget logic and creative/audience experiments on top of Google bid optimization.
Which models can power Google Ads campaign planning?
You can use GPT-4o, Claude 3.5 Sonnet, Gemini 1.5 Pro, or bring your own key (BYOK). Synter defaults use GPT-4o for planning and Claude for long-context briefs.
How does negative keyword management work?
Synter agent monitors search terms daily, identifies irrelevant queries, and automatically adds negatives at the campaign or ad group level with explainable rationale.
Technical Integration Details
Connection Method
OAuth 2.0
Status
NativeEntities Managed
Campaigns, Ad groups, Ads, Keywords, Negatives, Audiences
Metrics & Reporting
Performance, conversions, cost, search terms, quality score
Compare with Other Platforms
Frontier Models & BYOK
See which LLMs power Google Ads campaign planning and optimization
Learn more →All Platform Integrations
View the complete capability matrix across all 6 platforms
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