Microsoft Ads Audit

Full audit of your Microsoft Ads account with focus on Bing-specific opportunities. Compare performance to Google Ads, review import health, and identify unique Microsoft features to leverage.

186 runs
Requires:
Microsoft Ads
Preview with demo data
VS GOOGLE CPA
-18%
Better
IMPRESSION SHARE
42%
+7%
QUALITY SCORE
7.1
IMPORT ISSUES
3
Sync gaps

Key Insights

3 campaigns failed to import updated bids from Google

Re-sync campaigns or apply bid changes manually

Not using LinkedIn Profile Targeting despite B2B focus

Add company and job function targeting layers

Search Partners delivering at 2.1x CPA vs Bing.com

Exclude search partners from underperforming campaigns

Visualizations

Microsoft vs Google Performance

Metric
This Week
Last Week
Spend
$12.4K
$11.2K
Conversions
284
246
CPA
$43.66
$45.53
ROAS
3.2x
2.9x

Campaign Efficiency

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K

Report Sections

Executive SummaryImport HealthPerformance vs GoogleBing-Specific OpportunitiesSearch Partner AnalysisAction Plan

About this template

Full audit of your Microsoft Ads account with focus on Bing-specific opportunities. Compare performance to Google Ads, review import health, and identify unique Microsoft features to leverage.

This template connects to your Microsoft Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Compares Microsoft Ads to Google Ads performance
Checks Google import sync health
Identifies Bing-specific optimization opportunities
Analyzes search partner network value

Features & Capabilities

Google Import Health

Verify campaigns, bids, extensions, and audiences synced correctly

Performance Comparison

Compare CPA, ROAS, and efficiency vs Google Ads

Bing-Specific Features

Identify LinkedIn targeting, Multimedia Ads, and other unique features

Search Partner Analysis

Evaluate syndicated search partner network performance

Demographic Optimization

Optimize for Bing's older, desktop-heavy audience

Budget Reallocation

Recommendations to improve Microsoft Ads ROI

Who This Is For

Best Use Cases

Import Troubleshooting

Identify and fix issues with Google Ads import sync.

Incremental Reach

Optimize Microsoft Ads to capture audience not on Google.

B2B Enhancement

Leverage LinkedIn profile targeting unique to Microsoft Ads.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Microsoft Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your microsoft ads audit. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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