Know What's Really Driving Revenue
The best attribution software for marketing teams. Track the full customer journey, connect ad spend to pipeline, and prove ROI with multi-touch attribution across every channel.
Last-click attribution is lying to you
Your customers see 6+ touchpoints before converting. If you only measure the last click, you're making budget decisions based on incomplete data—and probably over-investing in brand search while starving the channels that actually create demand.
True ROI Visibility
Omnichannel Attribution That Actually Works
Full Customer Journey
Track every touchpoint from first ad click to closed deal. No more blind spots between marketing and sales.
Revenue Attribution
Attribute actual pipeline and revenue—not just conversions. Know which campaigns generate real ROI.
Cross-Channel Insights
See how Google, LinkedIn, Microsoft, Reddit, and X work together to drive conversions.
CRM Integration
Native sync with HubSpot and Salesforce. Match ad clicks to deals automatically.
Multiple Models
Compare first-click, last-click, linear, and custom models side-by-side.
Team Alignment
Give sales and marketing a shared view of what's actually driving revenue.
Flexible Models
Every Attribution Model, One Platform
Compare models side-by-side to understand how each values your marketing channels.
First-Click Attribution
100% credit to the first touchpoint. Best for understanding awareness and discovery channels.
Last-Click Attribution
100% credit to the final touchpoint before conversion. Best for evaluating closing channels.
Linear Attribution
Equal credit across all touchpoints. Best for understanding the full journey without bias.
Time-Decay Attribution
More credit to recent touchpoints. Best for short sales cycles where recency matters.
Position-Based (U-Shaped)
40% to first, 40% to last, 20% split across middle. Best for valuing both discovery and conversion.
Custom Weighted
Define your own weights per channel and position. Best for businesses with unique sales cycles.
Full Visibility
Track the Complete Customer Journey
From first ad impression to closed deal—see every touchpoint that influenced the sale.
Native Integrations
CRM Integration in Minutes
Connect HubSpot or Salesforce in minutes. Synter automatically matches ad clicks to deals, so you can see exactly which campaigns generated pipeline and closed revenue.
- Automatic deal-to-campaign matching
- Pipeline stage attribution
- Revenue by channel breakdown
- Sales cycle analysis by source
- UTM parameter syncing
Real Dollars
Revenue Attribution, Not Just Conversions
Revenue attributed using linear multi-touch model. Compare with other models in your dashboard.
Get Started
Connect → Stitch → Attribute
Connect Your Platforms
Link Google, LinkedIn, Microsoft, Reddit, X Ads and your CRM with one-click OAuth.
We Stitch the Journey
Synter matches ad clicks to website sessions to CRM deals automatically.
See True ROI
View revenue attribution by channel, campaign, and ad with any model you choose.
Ready to Know What's Really Working?
Stop making budget decisions based on incomplete data. Connect your ad platforms and CRM to get true revenue attribution.
Frequently Asked Questions
What is multi-touch attribution?
Multi-touch attribution is a method that assigns credit to multiple marketing touchpoints along the customer journey, rather than just the first or last interaction. This gives you a complete picture of which channels and campaigns actually drive conversions.
How does Synter connect to my CRM?
Synter integrates directly with HubSpot, Salesforce, and other CRMs via native API connections. We pull deal data, pipeline stages, and revenue information to attribute actual revenue—not just conversions—back to your marketing campaigns.
Which attribution models does Synter support?
Synter supports first-click, last-click, linear, time-decay, position-based (U-shaped), and custom weighted models. You can compare models side-by-side to understand how different approaches value your marketing channels.
Can I track the full customer journey across channels?
Yes. Synter stitches together touchpoints across Google Ads, LinkedIn, Microsoft, Reddit, X, organic search, email, and direct traffic to show the complete path from first touch to closed deal.
How is this different from Google Analytics attribution?
GA4 attribution is limited to web sessions and lacks CRM integration. Synter connects your ad spend directly to pipeline and revenue in your CRM, showing true ROI instead of just website conversions.