Meta Account Audit

Comprehensive audit of your Meta Ads account covering tracking setup, audience efficiency, creative saturation, and scaling blockers. Get a prioritized action plan to improve performance.

558 runs
Requires:
Meta Ads
Preview with demo data
WASTED SPEND
$3.2K
8.4%
SIGNAL LOSS
12%
CAPI gaps
CPA VS INDUSTRY
-14%
Better
ROAS POTENTIAL
3.2x

Key Insights

CAPI only matching 72% of events - missing data

Implement server-side tracking for remaining events

5 ad sets with <10K reach overlap 80%+

Consolidate into 2 ad sets for better delivery

Top 3 creatives running 45+ days with declining CTR

Refresh creative with new angles maintaining winning elements

Visualizations

User Journey Health

100
Impressions
45
Clicks
45.0% conversion
22
Leads
48.9% conversion
12
Conversions
54.5% conversion

Campaign Health Score

Brand Terms
CTR: 8.2%
ROAS: 4.2x
Generic Terms
CTR: 2.1%
ROAS: 1.8x
Competitor Terms
CTR: 1.4%
ROAS: 0.9x

Report Sections

Executive SummaryTracking HealthAccount ArchitectureAudience AnalysisCreative SaturationScaling Blockers

About this template

Comprehensive audit of your Meta Ads account covering tracking setup, audience efficiency, creative saturation, and scaling blockers. Get a prioritized action plan to improve performance.

This template connects to your Meta Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Audits Pixel and Conversions API tracking health
Evaluates campaign structure and consolidation
Identifies saturated or underperforming audiences
Surfaces creative fatigue and refresh needs

Features & Capabilities

Tracking Health

Verify Pixel installation, CAPI setup, and event match quality

Account Architecture

Evaluate campaign structure, naming, and consolidation opportunities

Audience Efficiency

Identify saturated audiences and targeting gaps

Creative Saturation

Detect ads with high frequency and declining performance

Placement Analysis

See which placements are working vs wasting budget

Scaling Blockers

Identify what's preventing your account from scaling profitably

Who This Is For

Best Use Cases

New Client Onboarding

Get a complete picture of account health before making changes.

Quarterly Health Check

Ensure account structure and tracking remain optimal.

Performance Recovery

Diagnose why account performance has declined and how to fix it.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Meta Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your meta account audit. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

Meta Account Audit — AI Report Template | Synter