Strategic planning and analysis
Audience efficiency and overlap waste
Deep-dive into Meta Ads audience performance to optimize targeting. Analyze audience type efficiency, detect costly overlap, break down performance by placement and demographics, and get specific budget reallocation recommendations.
Find new high-value B2B audiences
Discover new high-value B2B audiences on LinkedIn based on your best performers. Identify audience overlap issues, get expansion recommendations for job titles, industries, company sizes, and skills targeting.
Connect ad spend to pipeline and revenue
Connects your ad platform data with CRM to show true ROI. See which campaigns actually drive pipeline and closed revenue, not just clicks.
Optimize your cross-channel marketing mix
Analyze performance across all your marketing channels to find the optimal budget allocation. Understand channel interactions and attribution.
Account-based marketing performance analysis
Track engagement and pipeline from your ABM campaigns. See which target accounts are engaging, which are progressing through the funnel, and optimize your account targeting.
Track branded demand and efficiency signals
Monitor the health of your brand across paid channels. Analyze branded search volume trends, brand vs non-brand efficiency gaps, and ensure you're protecting your brand terms from competitors while building long-term awareness.
Age and gender performance insights
Deep-dive into demographic performance across your ad platforms. Identify which age groups and genders drive the best results, find efficiency gaps between segments, and discover arbitrage opportunities for budget optimization.
Board-ready monthly performance summary
Comprehensive monthly report designed for executives and board presentations. Includes high-level KPIs, trend analysis, and strategic recommendations.