Search Terms Report
Analyze your Google Ads search terms to identify wasted spend on irrelevant queries. Surface high-converting terms to add as keywords and low-intent terms to block with negatives.
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About this template
Analyze your Google Ads search terms to identify wasted spend on irrelevant queries. Surface high-converting terms to add as keywords and low-intent terms to block with negatives.
This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.
Key Highlights
Features & Capabilities
Wasted Spend Analysis
Quantify budget lost to irrelevant or low-intent search terms
Keyword Opportunities
High-performing search terms that should become exact match keywords
Negative Recommendations
Terms to block at account, campaign, or ad group level
Intent Pattern Detection
Identify recurring patterns like job seekers, DIY, or informational queries
Match Type Analysis
Evaluate which match types are triggering wasteful queries
Geographic Mismatches
Detect queries from regions you're not targeting
Who This Is For
- PPC managers looking to reduce wasted spend
- Account managers doing monthly optimizations
- Agencies auditing new client accounts
- In-house teams improving search efficiency
Best Use Cases
Weekly Negative Mining
Run weekly to catch new irrelevant queries before they waste significant budget.
Keyword Expansion
Discover new high-intent keywords from actual user searches.
Match Type Optimization
Identify which broad match keywords need tighter match types.
Getting Started
Connect Your Platforms
Link your ad accounts (Google Ads). Read-only access is used to analyze your data.
Start a Thread
Click "Start Thread" and the AI agent will begin generating your search terms report. It pulls live data from your connected accounts.
Review & Take Action
Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.