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DV360 Placement Quality

Deep analysis of DV360 placement performance across exchanges. Identify low-quality inventory, brand safety risks, viewability issues, and wasted impressions. Get an optimized inclusion list.

512 runs
Requires:
DV360

Report Preview

Dv360
SynterJun 2026
DV360 Placement Quality
AVG VIEWABILITY
68%
-4% vs benchmark
PLACEMENTS
1,247
Active inventory
WASTED CPM
$1.84
Low-quality inv.
TOP EXCHANGE
OpenX
78% viewability

Performance

JanSep
Source: Dv360 API  ·  Synter analysis
Key Findings
340 placements have viewability <40% — driving 2…
Add to exclusion list immediately
Private marketplace deals show 2.1x better viewa…
Reallocate 30% of open exchange budget to PMP
Mobile web: 1.8x higher CPM but 0.6x the viewabi…
Reduce mobile web bid or exclude for brand campaigns
Sections
Inventory OverviewViewability AnalysisBrand Safety ReportExchange Comparison

About this template

Deep analysis of DV360 placement performance across exchanges. Identify low-quality inventory, brand safety risks, viewability issues, and wasted impressions. Get an optimized inclusion list.

This template connects to your DV360 account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Viewability by placement
Brand safety flagging
Exchange performance comparison
Inclusion list optimization

Features & Capabilities

Viewability Report

Every placement ranked by viewability rate

Brand Safety Scan

Flag placements appearing on low-quality sites

Exchange Efficiency

CPM and viewability by supply source

Who This Is For

  • Programmatic media buyers
  • Brand advertisers
  • Enterprise marketing teams

Best Use Cases

Improve viewability

Exclude low-viewability placements driving up costs

Protect brand safety

Remove placements that risk brand reputation

Getting Started

1

Connect Your Platforms

Link your ad accounts (DV360). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your dv360 placement quality. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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