Demographic Analysis

Deep-dive into demographic performance across your ad platforms. Identify which age groups and genders drive the best results, find efficiency gaps between segments, and discover arbitrage opportunities for budget optimization.

726 runs
Requires:
Google Ads
Preview with demo data
BEST AGE
25-34
BEST GENDER
Female
EFFICIENCY GAP
3.2x
Best vs Worst
WASTED SPEND
$12.4K
18%

Key Insights

Ages 18-24 have 3x higher CPA than 25-34

Apply -40% bid adjustment to 18-24 age bracket

Female audience converts at 2.1x rate of male

Increase female targeting and create female-focused creative

45-54 age bracket underinvested but high ROAS

Increase bids +25% on 45-54 to capture more volume

Visualizations

CPA by Age Bracket

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K

Spend by Demographic

55%
35%
Mobile
Desktop
Tablet

Report Sections

Demographic OverviewAge PerformanceGender PerformanceCross-Platform ComparisonEfficiency AnalysisBid Recommendations

About this template

Deep-dive into demographic performance across your ad platforms. Identify which age groups and genders drive the best results, find efficiency gaps between segments, and discover arbitrage opportunities for budget optimization.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Breaks down performance by age bracket and gender
Identifies the best and worst performing demographics
Quantifies wasted spend on low-performing segments
Recommends bid adjustments for each demographic

Features & Capabilities

Age Performance

See CPA, ROAS, and conversion rates for each age bracket

Gender Analysis

Compare performance between male, female, and unknown segments

Age × Gender Matrix

Identify the best and worst performing demographic combinations

Platform Comparison

See how demographics perform differently across Google, Meta, and LinkedIn

Efficiency Gap Analysis

Calculate the performance difference between best and worst demos

Bid Recommendations

Get specific bid adjustment percentages for each demographic

Who This Is For

Best Use Cases

Bid Optimization

Apply demographic bid adjustments to shift budget toward high-performers automatically.

Audience Strategy

Inform creative and messaging strategy based on who actually converts.

Budget Efficiency

Stop wasting money on demographics that don't convert and reallocate to winners.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your demographic analysis. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

Demographic Analysis — AI Report Template | Synter