Meta Audience Analysis

Deep-dive into Meta Ads audience performance to optimize targeting. Analyze audience type efficiency, detect costly overlap, break down performance by placement and demographics, and get specific budget reallocation recommendations.

436 runs
Requires:
Meta Ads
Preview with demo data
BEST AUDIENCE
LLA 1%
OVERLAP WASTE
$4.2K
23%
TOP AGE
25-34
EFFICIENCY GAP
2.1x
Best vs worst

Key Insights

Lookalike 1% has 2.3x ROAS vs Interest-based audiences

Shift 40% of interest-based budget to Lookalike expansion

3 audiences have 65%+ overlap wasting $4.2K/month

Consolidate into single ad set with exclusions

Audience Network placement at 0.8x ROAS vs Feed at 3.2x

Exclude Audience Network from top campaigns

Visualizations

Audience ROAS Comparison

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K
68%Total

Spend by Audience Type

Search45%
Display25%
Shopping20%
Video10%

Report Sections

Executive SummaryAudience Type EfficiencyOverlap AnalysisPlacement BreakdownDemographic Deep DiveBudget Reallocation Plan

About this template

Deep-dive into Meta Ads audience performance to optimize targeting. Analyze audience type efficiency, detect costly overlap, break down performance by placement and demographics, and get specific budget reallocation recommendations.

This template connects to your Meta Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Compares efficiency across audience types
Identifies costly audience overlap
Breaks down performance by placement
Provides specific budget reallocation plan

Features & Capabilities

Audience Type Efficiency

Compare Lookalikes, Custom Audiences, Interest-based, Broad, and Retargeting

Overlap Analysis

Identify audiences competing for the same users and wasting budget

Placement Breakdown

Performance by Facebook Feed, Instagram, Stories, Reels, Audience Network

Age Performance

See CPA and ROAS for each age bracket

Gender Performance

Compare conversion rates between genders

Budget Reallocation

Specific recommendations to shift budget from losers to winners

Who This Is For

Best Use Cases

Audience Consolidation

Identify overlapping audiences to consolidate and improve delivery.

Scaling Strategy

Find winning audiences to scale and underperformers to cut.

Demographic Targeting

Refine age and gender targeting based on actual performance data.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Meta Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your meta audience analysis. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

Meta Audience Analysis — AI Report Template | Synter