Brand Health Monitor

Monitor the health of your brand across paid channels. Analyze branded search volume trends, brand vs non-brand efficiency gaps, and ensure you're protecting your brand terms from competitors while building long-term awareness.

971 runs
Requires:
Google Ads
Preview with demo data
BRAND SEARCHES
42.3K
+12%
BRAND CTR
8.4%
+0.6%
PROTECTION RATE
87%
-3%
BRAND ROAS
12.8x

Key Insights

Brand search volume up 12% MoM indicating healthy demand

Continue awareness campaigns driving brand lift

Competitor bidding detected on 3 high-volume brand terms

Increase brand bids on contested terms to maintain protection

Non-brand campaigns correlate with 8% brand search lift

Attribute partial credit to awareness campaigns in reporting

Visualizations

Brand Searches Over Time

MonSun

Brand vs Non-Brand Efficiency

Metric
This Week
Last Week
Spend
$12.4K
$11.2K
Conversions
284
246
CPA
$43.66
$45.53
ROAS
3.2x
2.9x

Report Sections

Brand Health SummaryDemand TrendsProtection AnalysisBrand vs Non-BrandCompetitor ActivityRecommendations

About this template

Monitor the health of your brand across paid channels. Analyze branded search volume trends, brand vs non-brand efficiency gaps, and ensure you're protecting your brand terms from competitors while building long-term awareness.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Tracks branded search volume trends over time
Measures brand protection rate against competitors
Compares brand vs non-brand campaign efficiency
Identifies brand lift from awareness campaigns

Features & Capabilities

Brand Demand Trends

Monitor branded search volume month-over-month and identify seasonality patterns

Brand Protection

Analyze impression share on brand terms and detect competitor bidding

Efficiency Comparison

Compare CPA, ROAS, and CTR between brand and non-brand campaigns

Brand-to-Capture Ratio

Understand what percentage of conversions come from brand vs prospecting

Brand Lift Signals

Correlate non-brand campaign activity with branded search increases

Competitor Brand Analysis

See which competitors are bidding on your brand terms and their impact

Who This Is For

Best Use Cases

Quarterly Brand Review

Present brand health metrics to leadership and demonstrate marketing's impact on brand equity.

Brand Defense Strategy

Identify and respond to competitors bidding on your brand terms with data-driven decisions.

Marketing Mix Optimization

Balance investment between brand-building awareness and performance-focused campaigns.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your brand health monitor. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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