Channel Mix Analysis

Analyze performance across all your marketing channels to find the optimal budget allocation. Understand channel interactions and attribution.

1.6k runs
Requires:
Google Ads
Preview with demo data
TOTAL SPEND
$42.5K
BLENDED ROAS
3.4x
BEST PLATFORM
Meta
SHIFT REC
+$5K→Meta

Key Insights

Google gets 60% of budget but only 40% of conversions

Reallocate 15% to LinkedIn and Meta

Reddit showing 2x efficiency but only 5% of budget

Scale Reddit spend by 50%

Meta hitting saturation point above $30K/mo

Cap Meta at $30K and reallocate excess

Report Sections

Channel OverviewPerformance ComparisonAttribution AnalysisOptimal MixScenario ModelingAction Plan

About this template

Analyze performance across all your marketing channels to find the optimal budget allocation. Understand channel interactions and attribution.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Cross-channel performance comparison
Optimal budget allocation model
Channel interaction analysis
Diminishing returns identification

Features & Capabilities

Channel Comparison

Side-by-side performance metrics across channels

Attribution Model

Understand how channels work together

Optimal Mix Calculator

Recommended budget allocation

Saturation Analysis

Identify channels hitting diminishing returns

Incremental Lift

Measure true incremental impact of each channel

Scenario Planning

Model different allocation scenarios

Who This Is For

Best Use Cases

Budget Planning

Determine optimal budget allocation for next quarter.

Channel Expansion

Evaluate if you should add a new channel to the mix.

Efficiency Review

Identify underperforming channels to cut or optimize.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your channel mix analysis. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

Channel Mix Analysis — AI Report Template | Synter