Meta Ads CTR Benchmark

Click-through rate. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 43 anonymized Synter-connected accounts.

p10
0.79%
p25
1.44%
Median
2.16%
p75
2.97%
p90
4.81%
Accounts
43

Distribution

p10 0.79%median 2.16%p90 4.81%

95% confidence interval on the median: 1.81% – 2.58%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.79%2.16%4.81%1.81%–2.58%43

CTR across platforms

Meta Ads2.16%Google Ads2.87%

Cite this

Synter. "Meta Ads CTR Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/meta-ads/ctr

BibTeX
@dataset{synter_meta_ads_ctr_2026_q1,
  author    = {Synter},
  title     = {Meta Ads CTR Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/meta-ads/ctr}
}
Methodology Get the skill
Meta Ads CTR Benchmark Q1 2026 — Median 2.16% | Synter