Google Ads CTR Benchmark

Click-through rate. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 107 anonymized Synter-connected accounts.

p10
0.89%
p25
1.53%
Median
2.87%
p75
6.62%
p90
10.27%
Accounts
107

Distribution

p10 0.89%median 2.87%p90 10.27%

95% confidence interval on the median: 2.20% – 3.97%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.89%2.87%10.27%2.20%–3.97%107

CTR across platforms

Meta Ads2.16%Google Ads2.87%

Cite this

Synter. "Google Ads CTR Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/google-ads/ctr

BibTeX
@dataset{synter_google_ads_ctr_2026_q1,
  author    = {Synter},
  title     = {Google Ads CTR Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/google-ads/ctr}
}
Methodology Get the skill
Google Ads CTR Benchmark Q1 2026 — Median 2.87% | Synter