Paid Media Benchmarks
The living, citeable reference for paid media performance — the standard-bearer for agentic advertising. Account-weighted CPC, CPM, CTR, CVR, CPA, and ROAS across every major ad platform, drawn from anonymized Synter-connected accounts and refreshed every quarter.
- Platforms
- 2
- Metrics
- 6
- Published cells
- 11
- Window
- 2026-01-01 → 2026-06-13
Median CPC across platforms (H1 2026)
Explore the data
Explore the audience
Who these campaigns reach — the addressable B2B universe by firmographic, technographic, intent, and demographic mix. Sourced from the Watt Data audience graph, fully anonymized, and kept separate from performance.
Audience context from the Watt Data audience graph (captured 2026-06) — the addressable B2B universe these campaigns compete over. These are aggregate population counts only: no Synter customer data, no account identifiers, no PII, and no join to account-level CPA / ROAS. Shares are trait prevalence within each family's own base, so they are comparable within a facet but not across facets.
Firmographic · Industry
BusinessesAddressable businesses by industry. Technology is the largest reachable segment, with SaaS, B2B services and CRM forming the high-intent core.
Watt Data audience graph, business entities, trait prevalence (captured 2026-06). Audience context — not joined to performance.
Run these benchmarks as a skill
Each file encodes the real H1 2026 findings as an actionable audit. Drop it into Claude and it explains what to fix. Drop the same file into Synter — already wired to your ad accounts — and it runs the audit on your live data and ships the fixes.
Tip: tell Synter “run the agentic-advertising-playbook on my accounts” and it executes the whole audit for you.