Q1 2026 edition

Paid Media Benchmarks

The living, citeable reference for paid media performance — the standard-bearer for agentic advertising. Account-weighted CPC, CPM, CTR, CVR, CPA, and ROAS across every major ad platform, drawn from anonymized Synter-connected accounts and refreshed every quarter.

Read the data story Methodology Get the skill
Platforms
2
Metrics
6
Published cells
11
Window
2026-01-01 → 2026-03-31

Median CPC across platforms (Q1 2026)

Meta Ads$0.76Google Ads$1.64

Explore the data

Metric
Platform
Segment
2 benchmarks
PlatformMetricSegmentp10Medianp90Accounts
Meta AdsCost per clickAll campaigns$0.13$0.76$3.6543View
Google AdsCost per clickAll campaigns$0.31$1.64$6.67107View
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Each file encodes the real Q1 findings as an actionable audit. Drop it into Claude and it explains what to fix. Drop the same file into Synter — already wired to your ad accounts — and it runs the audit on your live data and ships the fixes.

Tip: tell Synter “run the agentic-advertising-playbook on my accounts” and it executes the whole audit for you.

Paid Media Benchmarks — CPC, CPM, CTR, CVR, CPA & ROAS | Synter