Meta Ads CPM Benchmark
Cost per 1,000 impressions. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 43 anonymized Synter-connected accounts.
p10
$3.46
p25
$6.73
Median
$14.06
p75
$29.23
p90
$57.79
Accounts
43
Distribution
p10 $3.46median $14.06p90 $57.79
95% confidence interval on the median: $11.51 – $19.79. Higher is worse for this metric.
By campaign objective
| Segment | p10 | Median | p90 | 95% CI | Accounts |
|---|---|---|---|---|---|
| All campaigns | $3.46 | $14.06 | $57.79 | $11.51–$19.79 | 43 |
CPM across platforms
Cite this
Synter. "Meta Ads CPM Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/meta-ads/cpm
BibTeX
@dataset{synter_meta_ads_cpm_2026_q1,
author = {Synter},
title = {Meta Ads CPM Benchmark, Q1 2026},
year = {2026},
publisher = {Synter},
version = {2026-q1.1},
url = {https://syntermedia.ai/benchmarks/2026-q1/meta-ads/cpm}
}