Google Ads CPM Benchmark

Cost per 1,000 impressions. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 107 anonymized Synter-connected accounts.

p10
$7.83
p25
$14.86
Median
$43.80
p75
$149
p90
$305
Accounts
107

Distribution

p10 $7.83median $43.80p90 $305

95% confidence interval on the median: $24.85 – $73.05. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$7.83$43.80$305$24.85–$73.05107

CPM across platforms

Meta Ads$14.06Google Ads$43.80

Cite this

Synter. "Google Ads CPM Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/google-ads/cpm

BibTeX
@dataset{synter_google_ads_cpm_2026_q1,
  author    = {Synter},
  title     = {Google Ads CPM Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/google-ads/cpm}
}
Methodology Get the skill
Google Ads CPM Benchmark Q1 2026 — Median $43.80 | Synter