Meta Ads CPC Benchmark

Cost per click. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 43 anonymized Synter-connected accounts.

p10
$0.13
p25
$0.32
Median
$0.76
p75
$1.43
p90
$3.65
Accounts
43

Distribution

p10 $0.13median $0.76p90 $3.65

95% confidence interval on the median: $0.44 – $1.11. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$0.13$0.76$3.65$0.44–$1.1143

CPC across platforms

Meta Ads$0.76Google Ads$1.64

Cite this

Synter. "Meta Ads CPC Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/meta-ads/cpc

BibTeX
@dataset{synter_meta_ads_cpc_2026_q1,
  author    = {Synter},
  title     = {Meta Ads CPC Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/meta-ads/cpc}
}
Methodology Get the skill
Meta Ads CPC Benchmark Q1 2026 — Median $0.76 | Synter