Google Ads CPC Benchmark

Cost per click. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 107 anonymized Synter-connected accounts.

p10
$0.31
p25
$0.68
Median
$1.64
p75
$3.26
p90
$6.67
Accounts
107

Distribution

p10 $0.31median $1.64p90 $6.67

95% confidence interval on the median: $1.24 – $2.19. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$0.31$1.64$6.67$1.24–$2.19107

CPC across platforms

Meta Ads$0.76Google Ads$1.64

Cite this

Synter. "Google Ads CPC Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/google-ads/cpc

BibTeX
@dataset{synter_google_ads_cpc_2026_q1,
  author    = {Synter},
  title     = {Google Ads CPC Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/google-ads/cpc}
}
Methodology Get the skill
Google Ads CPC Benchmark Q1 2026 — Median $1.64 | Synter