Meta Ads CPA Benchmark

Cost per acquisition. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 32 anonymized Synter-connected accounts.

p10
$9.69
p25
$12.04
Median
$21.04
p75
$84.52
p90
$316
Accounts
32

Distribution

p10 $9.69median $21.04p90 $316

95% confidence interval on the median: $14.92 – $54.87. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$9.69$21.04$316$14.92–$54.8732

CPA across platforms

Meta Ads$21.04Google Ads$37.99

Cite this

Synter. "Meta Ads CPA Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/meta-ads/cpa

BibTeX
@dataset{synter_meta_ads_cpa_2026_q1,
  author    = {Synter},
  title     = {Meta Ads CPA Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/meta-ads/cpa}
}
Methodology Get the skill
Meta Ads CPA Benchmark Q1 2026 — Median $21.04 | Synter