Google Ads CPA Benchmark

Cost per acquisition. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 95 anonymized Synter-connected accounts.

p10
$3.25
p25
$11.10
Median
$37.99
p75
$126
p90
$296
Accounts
95

Distribution

p10 $3.25median $37.99p90 $296

95% confidence interval on the median: $30.67 – $55.05. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$3.25$37.99$296$30.67–$55.0595

CPA across platforms

Meta Ads$21.04Google Ads$37.99

Cite this

Synter. "Google Ads CPA Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/google-ads/cpa

BibTeX
@dataset{synter_google_ads_cpa_2026_q1,
  author    = {Synter},
  title     = {Google Ads CPA Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/google-ads/cpa}
}
Methodology Get the skill
Google Ads CPA Benchmark Q1 2026 — Median $37.99 | Synter