Google Ads CVR Benchmark

Conversion rate (per click). Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 105 anonymized Synter-connected accounts.

p10
0.07%
p25
1.17%
Median
2.83%
p75
10.37%
p90
34.87%
Accounts
105

Distribution

p10 0.07%median 2.83%p90 34.87%

95% confidence interval on the median: 2.18% – 4.65%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.07%2.83%34.87%2.18%–4.65%105

CVR across platforms

Meta Ads2.17%Google Ads2.83%

Cite this

Synter. "Google Ads CVR Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/google-ads/cvr

BibTeX
@dataset{synter_google_ads_cvr_2026_q1,
  author    = {Synter},
  title     = {Google Ads CVR Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/google-ads/cvr}
}
Methodology Get the skill
Google Ads CVR Benchmark Q1 2026 — Median 2.83% | Synter