Meta Ads CVR Benchmark

Conversion rate (per click). H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 74 anonymized Synter-connected accounts.

p10
0.00%
p25
0.02%
Median
0.95%
p75
3.33%
p90
6.08%
Accounts
74

Distribution

p10 0.00%median 0.95%p90 6.08%

95% confidence interval on the median: 0.29% – 1.88%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.00%0.95%6.08%0.29%–1.88%74

CVR across platforms

Meta Ads0.95%Google Ads2.75%

Cite this

Synter. "Meta Ads CVR Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cvr

BibTeX
@dataset{synter_meta_ads_cvr_2026_h1,
  author    = {Synter},
  title     = {Meta Ads CVR Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cvr}
}
Methodology Get the skill
Meta Ads CVR Benchmark H1 2026 — Median 0.95% | Synter