Google Ads CVR Benchmark

Conversion rate (per click). H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 143 anonymized Synter-connected accounts.

p10
0.00%
p25
0.58%
Median
2.75%
p75
9.62%
p90
41.88%
Accounts
143

Distribution

p10 0.00%median 2.75%p90 41.88%

95% confidence interval on the median: 1.98% – 4.32%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.00%2.75%41.88%1.98%–4.32%143

CVR across platforms

Meta Ads0.95%Google Ads2.75%

Cite this

Synter. "Google Ads CVR Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/google-ads/cvr

BibTeX
@dataset{synter_google_ads_cvr_2026_h1,
  author    = {Synter},
  title     = {Google Ads CVR Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/google-ads/cvr}
}
Methodology Get the skill
Google Ads CVR Benchmark H1 2026 — Median 2.75% | Synter