Meta Ads CTR Benchmark

Click-through rate. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 80 anonymized Synter-connected accounts.

p10
0.71%
p25
1.30%
Median
2.11%
p75
3.13%
p90
4.91%
Accounts
80

Distribution

p10 0.71%median 2.11%p90 4.91%

95% confidence interval on the median: 1.75% – 2.66%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.71%2.11%4.91%1.75%–2.66%80

CTR across platforms

Meta Ads2.11%Google Ads2.93%

Cite this

Synter. "Meta Ads CTR Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/meta-ads/ctr

BibTeX
@dataset{synter_meta_ads_ctr_2026_h1,
  author    = {Synter},
  title     = {Meta Ads CTR Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/meta-ads/ctr}
}
Methodology Get the skill
Meta Ads CTR Benchmark H1 2026 — Median 2.11% | Synter