Google Ads CTR Benchmark

Click-through rate. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 145 anonymized Synter-connected accounts.

p10
0.97%
p25
1.63%
Median
2.93%
p75
5.46%
p90
8.87%
Accounts
145

Distribution

p10 0.97%median 2.93%p90 8.87%

95% confidence interval on the median: 2.39% – 3.58%. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.97%2.93%8.87%2.39%–3.58%145

CTR across platforms

Meta Ads2.11%Google Ads2.93%

Cite this

Synter. "Google Ads CTR Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/google-ads/ctr

BibTeX
@dataset{synter_google_ads_ctr_2026_h1,
  author    = {Synter},
  title     = {Google Ads CTR Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/google-ads/ctr}
}
Methodology Get the skill
Google Ads CTR Benchmark H1 2026 — Median 2.93% | Synter