Meta Ads CPM Benchmark

Cost per 1,000 impressions. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 80 anonymized Synter-connected accounts.

p10
$2.70
p25
$7.35
Median
$13.51
p75
$32.65
p90
$69.73
Accounts
80

Distribution

p10 $2.70median $13.51p90 $69.73

95% confidence interval on the median: $11.44 – $18.32. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$2.70$13.51$69.73$11.44–$18.3280

CPM across platforms

Meta Ads$13.51Google Ads$38.90

Cite this

Synter. "Meta Ads CPM Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cpm

BibTeX
@dataset{synter_meta_ads_cpm_2026_h1,
  author    = {Synter},
  title     = {Meta Ads CPM Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cpm}
}
Methodology Get the skill
Meta Ads CPM Benchmark H1 2026 — Median $13.51 | Synter