Google Ads CPM Benchmark
Cost per 1,000 impressions. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 145 anonymized Synter-connected accounts.
p10
$5.94
p25
$13.61
Median
$38.90
p75
$130
p90
$290
Accounts
145
Distribution
p10 $5.94median $38.90p90 $290
95% confidence interval on the median: $27.06 – $52.80. Higher is worse for this metric.
By campaign objective
| Segment | p10 | Median | p90 | 95% CI | Accounts |
|---|---|---|---|---|---|
| All campaigns | $5.94 | $38.90 | $290 | $27.06–$52.80 | 145 |
CPM across platforms
Cite this
Synter. "Google Ads CPM Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/google-ads/cpm
BibTeX
@dataset{synter_google_ads_cpm_2026_h1,
author = {Synter},
title = {Google Ads CPM Benchmark, H1 2026},
year = {2026},
publisher = {Synter},
version = {2026-h1.1},
url = {https://syntermedia.ai/benchmarks/2026-h1/google-ads/cpm}
}