Meta Ads CPC Benchmark

Cost per click. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 80 anonymized Synter-connected accounts.

p10
$0.13
p25
$0.35
Median
$0.71
p75
$1.71
p90
$3.48
Accounts
80

Distribution

p10 $0.13median $0.71p90 $3.48

95% confidence interval on the median: $0.51 – $1.04. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$0.13$0.71$3.48$0.51–$1.0480

CPC across platforms

Meta Ads$0.71Google Ads$1.61

Cite this

Synter. "Meta Ads CPC Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cpc

BibTeX
@dataset{synter_meta_ads_cpc_2026_h1,
  author    = {Synter},
  title     = {Meta Ads CPC Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cpc}
}
Methodology Get the skill
Meta Ads CPC Benchmark H1 2026 — Median $0.71 | Synter