Google Ads CPC Benchmark

Cost per click. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 148 anonymized Synter-connected accounts.

p10
$0.26
p25
$0.63
Median
$1.61
p75
$4.03
p90
$7.19
Accounts
148

Distribution

p10 $0.26median $1.61p90 $7.19

95% confidence interval on the median: $1.26 – $1.91. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$0.26$1.61$7.19$1.26–$1.91148

CPC across platforms

Meta Ads$0.71Google Ads$1.61

Cite this

Synter. "Google Ads CPC Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/google-ads/cpc

BibTeX
@dataset{synter_google_ads_cpc_2026_h1,
  author    = {Synter},
  title     = {Google Ads CPC Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/google-ads/cpc}
}
Methodology Get the skill
Google Ads CPC Benchmark H1 2026 — Median $1.61 | Synter