Meta Ads CPA Benchmark

Cost per acquisition. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 59 anonymized Synter-connected accounts.

p10
$10.04
p25
$17.65
Median
$36.87
p75
$126
p90
$524
Accounts
59

Distribution

p10 $10.04median $36.87p90 $524

95% confidence interval on the median: $24.01 – $86.06. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$10.04$36.87$524$24.01–$86.0659

CPA across platforms

Meta Ads$36.87Google Ads$46.66

Cite this

Synter. "Meta Ads CPA Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cpa

BibTeX
@dataset{synter_meta_ads_cpa_2026_h1,
  author    = {Synter},
  title     = {Meta Ads CPA Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/meta-ads/cpa}
}
Methodology Get the skill
Meta Ads CPA Benchmark H1 2026 — Median $36.87 | Synter