Google Ads CPA Benchmark

Cost per acquisition. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 122 anonymized Synter-connected accounts.

p10
$1.62
p25
$9.59
Median
$46.66
p75
$141
p90
$405
Accounts
122

Distribution

p10 $1.62median $46.66p90 $405

95% confidence interval on the median: $32.80 – $59.18. Higher is worse for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns$1.62$46.66$405$32.80–$59.18122

CPA across platforms

Meta Ads$36.87Google Ads$46.66

Cite this

Synter. "Google Ads CPA Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/google-ads/cpa

BibTeX
@dataset{synter_google_ads_cpa_2026_h1,
  author    = {Synter},
  title     = {Google Ads CPA Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/google-ads/cpa}
}
Methodology Get the skill
Google Ads CPA Benchmark H1 2026 — Median $46.66 | Synter