Google Ads ROAS Benchmark

Return on ad spend. Q1 2026 (2026-01-01 → 2026-03-31), account-weighted across 87 anonymized Synter-connected accounts.

p10
0.02×
p25
0.16×
Median
1.42×
p75
5.90×
p90
19.12×
Accounts
87

Distribution

p10 0.02×median 1.42×p90 19.12×

95% confidence interval on the median: 0.82× – 2.74×. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.02×1.42×19.12×0.82×–2.74×87

ROAS across platforms

Google Ads1.42×

Cite this

Synter. "Google Ads ROAS Benchmark, Q1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-q1/google-ads/roas

BibTeX
@dataset{synter_google_ads_roas_2026_q1,
  author    = {Synter},
  title     = {Google Ads ROAS Benchmark, Q1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-q1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-q1/google-ads/roas}
}
Methodology Get the skill
Google Ads ROAS Benchmark Q1 2026 — Median 1.42× | Synter