Google Ads ROAS Benchmark

Return on ad spend. H1 2026 (2026-01-01 → 2026-06-13), account-weighted across 111 anonymized Synter-connected accounts.

p10
0.01×
p25
0.06×
Median
1.15×
p75
4.28×
p90
11.70×
Accounts
111

Distribution

p10 0.01×median 1.15×p90 11.70×

95% confidence interval on the median: 0.45× – 1.63×. Higher is better for this metric.

By campaign objective

Segmentp10Medianp9095% CIAccounts
All campaigns0.01×1.15×11.70×0.45×–1.63×111

ROAS across platforms

Google Ads1.15×

Cite this

Synter. "Google Ads ROAS Benchmark, H1 2026." Synter Paid Media Benchmarks. https://syntermedia.ai/benchmarks/2026-h1/google-ads/roas

BibTeX
@dataset{synter_google_ads_roas_2026_h1,
  author    = {Synter},
  title     = {Google Ads ROAS Benchmark, H1 2026},
  year      = {2026},
  publisher = {Synter},
  version   = {2026-h1.1},
  url       = {https://syntermedia.ai/benchmarks/2026-h1/google-ads/roas}
}
Methodology Get the skill
Google Ads ROAS Benchmark H1 2026 — Median 1.15× | Synter