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Pipeline Acceleration

A multi-channel play targeting VP/Director/C-level buyers at mid-market SaaS and tech companies. LinkedIn drives awareness and trust, Google Search captures high-intent demand, and Meta retargeting converts warm prospects into booked demos.

LinkedIn Ads
Google Ads
Meta Ads
Microsoft Ads
StackAdapt

Channel Stack

LinkedIn Ads
Awareness
awareness
Awareness38% budget
Google Ads
Consideration
search
Consideration32% budget
Meta Ads
Conversion
conversions
Conversion13% budget
Microsoft Ads
Consideration
search
Consideration10% budget
StackAdapt
Awareness
display
Awareness7% budget

Funnel Strategy

1
Awareness

Channels

LinkedIn

KPIs

CPM < $35Engagement rate > 0.5%Profile visits > 2%
2
Consideration

Channels

Google
Microsoft

KPIs

CPC < $12CTR > 3%Landing page conversion > 5%
3
Conversion

Channels

Meta

KPIs

CPA < $150Demo show rate > 60%ROAS > 5x

Budget Calculator

Monthly Budget$10k
$5k$100k
Starter2 channels
LinkedIn Ads
$5k (50%)
Google Ads
$5k (50%)

Audience Segments

SaaS Decision Makers

SaaSTechnologySoftwareB2B Services

VP of Marketing, Director of Growth, CMO, CRO, Head of Demand Gen · VP, Director, C-Level · 50-5000 employees

  • Recently funded
  • Hiring for marketing roles
  • Using competitor tools

Landing Pages

demo requestConversion

Primary conversion page for booking demos

case studyConsideration

Social proof for consideration-stage prospects

pricingConversion

Transparency page for bottom-funnel evaluation

Creative Guidance

Key Highlights

Multi-channel funnel: LinkedIn → Google → Meta retargeting
Pre-built audience targeting for VP/Director/C-level SaaS buyers
Budget-adaptive: works from $5k to $100k/month
Includes creative frameworks for each funnel stage

Ready to launch?

Create your full campaign stack with channels, audiences, landing pages, and creative — all configured and ready to go.

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Product

  • All Features
  • AI Agents
  • Campaign Management
  • Attribution
  • Integrations
  • Security

Platforms

  • Google Ads
  • Microsoft Ads
  • LinkedIn Ads
  • Meta Ads
  • Reddit Ads
  • X Ads

Guides

  • Google Ads Guide
  • Microsoft Ads Guide
  • LinkedIn Ads Guide
  • Reddit Ads Guide
  • X Ads Guide

Compare

  • vs GoMarble
  • vs Optmyzr
  • vs WordStream
  • vs Skai
  • All Comparisons

Resources

  • Manual
  • Docs
  • Blog
  • Agency
  • Book a Demo
  • Free AI Report
  • MCP Server
  • X (Twitter)
  • Contact

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