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TemplatesGrowth PlaysAuthority to Appointments
Professional Servicesagency consultancyappointment booking

Authority to Appointments

A professional services play for agencies and consultancies that turns expertise into appointments. Google Search captures business owners actively looking for help, LinkedIn builds credibility with decision-makers at SMBs, and Meta retargeting drives booked calls from warm prospects.

Google Ads
LinkedIn Ads
Meta Ads
Spotify Ads

Channel Stack

Google Ads
Consideration
search
Consideration47% budget
LinkedIn Ads
Awareness
awareness
Awareness27% budget
Meta Ads
Conversion
conversions
Conversion19% budget
Spotify Ads
Awareness
audio
Awareness7% budget

Funnel Strategy

1
Awareness

Channels

LinkedIn

KPIs

Engagement rate > 1%Profile visits > 3%CPM < $25
2
Consideration

Channels

Google

KPIs

CPC < $10CTR > 4%Form fill rate > 6%
3
Conversion

Channels

Meta

KPIs

CPA < $75Appointment show rate > 70%Close rate > 20%

Budget Calculator

Monthly Budget$5k
$2k$50k
Starter2 channels
Google Ads
$3.5k (70%)
Meta Ads
$1.5k (30%)

Audience Segments

SMB Business Leaders

Professional ServicesMarketingLegalAccountingIT ServicesConsulting

Business Owner, Founder, Marketing Director, Operations Manager, CEO · Owner, C-Level, Director · 10-500 employees

  • Searching for agency services
  • Posted on LinkedIn about business challenges
  • Using DIY tools they've outgrown

Landing Pages

lead gen formConversion

Free consultation or strategy session request

quote requestConversion

Custom quote form for qualified prospects

case studyConsideration

Client success stories demonstrating expertise

Creative Guidance

Key Highlights

Built for agencies and consultancies selling expertise
Google Search captures active solution seekers
LinkedIn thought leadership builds credibility and authority
Retargeting converts website visitors into booked consultations

Ready to launch?

Create your full campaign stack with channels, audiences, landing pages, and creative — all configured and ready to go.

Product

  • All Features
  • AI Agents
  • Campaign Management
  • Attribution
  • Integrations
  • Security

Platforms

  • Google Ads
  • Microsoft Ads
  • LinkedIn Ads
  • Meta Ads
  • Reddit Ads
  • X Ads

Guides

  • Google Ads Guide
  • Microsoft Ads Guide
  • LinkedIn Ads Guide
  • Reddit Ads Guide
  • X Ads Guide

Compare

  • vs GoMarble
  • vs Optmyzr
  • vs WordStream
  • vs Skai
  • All Comparisons

Resources

  • Manual
  • Docs
  • Blog
  • Agency
  • Book a Demo
  • Free AI Report
  • MCP Server
  • X (Twitter)
  • Contact

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