Customer use case / Hyrax

From product launch to four live channels in under 30 days

Hyrax shipped an AI code-audit product to a developer audience with one person on growth. Synter built and ran the entire paid program alongside them, and the whole thing was in market inside a month.

“Product launch to live campaigns in under 30 days. Synter is the growth team we did not have to hire.”

Tristan Benozer · Head of Growth, Hyrax
63

Campaigns built and managed across four platforms

1.19M

Impressions across four channels

$14.70

LinkedIn cost per conversion

$19.82

Google cost per conversion

What is inside

  • The launch constraint: one person on growth, a developer audience, and a closing window.
  • Why both conventional options, a media hire and an agency, cost more weeks than the launch had.
  • The program architecture: Google, Reddit, LinkedIn, and Meta, built one channel at a time.
  • The measurement layer that went in before the spend did, and what it ties back to.
  • Three moves already sitting in the account, waiting to be switched on.

Two pages · PDF · Figures pulled from each platform API, 90 days through 4 August 2026

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