How Synter Generates Ad Creative: AI Images, Video Ads, and Landing Pages via MCP

Synter is the AI Agent Operator for Ads. Its creative generation tools are built into the same conversational interface used for campaign management, audience management, and reporting. There is no separate creative tool to log into — you describe what you need, and the AI Agent generates it via MCP tools connected to image generation, video production, and web hosting services.

The core creative MCP tools in Synter's platform:

Synter generates ad images through the test_creatives MCP tool. You provide a creative brief — offer, audience, visual style, and brand context — and specify which formats you need. The agent generates images optimized for each target platform.

Supported formats

• Square 1:1 (1080x1080) — Meta feed, LinkedIn feed, Instagram
• Landscape 16:9 (1920x1080) — YouTube, LinkedIn, Google Display
• Portrait 4:5 (1080x1350) — Meta feed, Instagram
• Story 9:16 (1080x1920) — Meta Stories, TikTok, Snapchat, Pinterest
• Banner 728x90 — Google Display Network
• Medium Rectangle 300x250 — Google Display Network

What you can specify in your prompt

• Product or offer description
• Target audience characteristics
• Visual style (photography, illustration, abstract, product-focused)
• Brand colors and typography guidelines
• Headline and CTA text to include
• Number of variations to generate
• Platform targets (to optimize format and style)

Synter generates video ads via the execute tool, which runs video generation scripts connected to video production APIs. Video generation is optimized for the short-form formats that dominate TikTok, Meta Reels, YouTube Shorts, and Pinterest Video.

Video ad formats

• 6-second bumper ads — YouTube, Google Video
• 15-second short-form — TikTok, Meta Reels, Instagram Stories
• 30-second standard — YouTube, LinkedIn, Facebook Feed
• Animated product slideshows — from static product images
• Text-overlay video — branded motion graphics with copy

Video generation inputs

Synter can generate video from a written brief (concept-to-video) or from existing assets (image-to-video). Providing product images, brand assets, and a script or voiceover brief gives the agent more material to produce higher-quality output. For TikTok and Reels, native-feeling hooks in the first 2 seconds are critical — you can specify the hook style in your prompt.

Synter generates and publishes landing pages via the create_landing_page and publish_landing_page MCP tools. Landing pages are generated as full HTML documents, styled to match your brand and ad creative, and published to a hosted URL that can be used as the destination URL in any ad campaign.

Landing page generation workflow

• Describe the offer, audience, and conversion goal in the conversational interface
• Optionally provide brand guidelines, color palette, and existing assets
• Agent calls create_landing_page and returns a preview of the generated page
• Review the page content and request changes via natural language
• Agent calls publish_landing_page and returns a live hosted URL
• Use the URL as the destination URL in your ad campaigns
• Update the page at any time with update_landing_page_html

Landing page elements generated

• Hero headline and subheadline matched to ad copy
• Body copy describing the offer and benefits
• Social proof section (testimonials, logos, stats)
• CTA button with conversion-optimized copy
• Visual layout with brand colors and typography
• Meta tags for SEO and social sharing
• Conversion tracking tags (GA4, Meta Pixel, Google Ads)

Synter's competitor-inspired creative workflow uses the growth_discover tool to analyze what is working in your competitive category, then generates original creative based on the patterns, hooks, and formats that are performing. You provide competitor names or category descriptions — the agent does the research and creative generation.

How it works

• Agent calls growth_discover to analyze competitor ad activity
• Identifies top-performing creative formats, hooks, and messaging patterns
• Surfaces a creative brief based on what is working in your market
• Generates original creative assets informed by the competitive analysis
• Produces a creative rationale explaining the strategic choices
• All output is original — competitive analysis informs strategy, not copying

The following examples show how to interact with Synter's AI Agent to generate creative using natural language. These prompts trigger the relevant MCP tools automatically — you do not need to call tool names directly.

AI image generation

// Generate ad images for a SaaS product launch
"Generate 3 variations of a square ad image for our new analytics dashboard product.
Target audience is B2B marketing directors at mid-market SaaS companies.
Use a dark background with electric blue accents.
Include the headline 'Your data. Your decisions.' and a CTA button that says 'See how it works'.
Generate in 1:1 and 16:9 formats."

// Generate product-focused creative for DTC
"Create 4 ad image variations for our sunscreen product targeting Gen Z outdoor enthusiasts.
Lifestyle photography style, bright and energetic.
Formats: 1:1 for Meta feed, 9:16 for Stories.
Headline: 'SPF 50 that doesn't feel like sunscreen.'"

Video ad generation

// Generate a TikTok-style video ad
"Create a 15-second TikTok video ad for our project management tool.
Hook in the first 2 seconds: someone drowning in sticky notes and spreadsheets.
Middle section: show the product interface with a satisfying 'everything in one place' moment.
End with CTA: 'Try free for 14 days'.
Native TikTok style, not polished corporate video."

// Generate a short bumper ad for YouTube
"Generate a 6-second YouTube bumper ad for our B2B email tool.
Single message: 'Your outreach, automated.'
Brand colors: dark navy and volt green.
Logo in lower right. CTA text overlay at the end."

Landing page generation

// Generate and publish a landing page
"Create a landing page for our Google Ads campaign targeting 'best project management software'.
Offer: 14-day free trial, no credit card required.
Headline: 'The project management tool your team will actually use.'
Include a feature list, 3 customer testimonials, and a large CTA button.
Brand: dark background, volt green accents, Inter font.
Add GA4 tracking for the conversion event 'trial_signup'.
Publish it and give me the URL."

// Update an existing landing page
"Update the landing page at [URL] to change the headline to 'Ship projects faster — 14-day free trial'
and add a logo strip with 5 customer logos after the hero section."

Competitor-inspired creative

// Research competitors and generate creative brief
"Analyze the ad creative for Asana, Monday.com, and ClickUp.
What hooks, formats, and messaging are they using on Meta and LinkedIn?
Based on what's working, create a creative brief for our project management tool
that differentiates our approach. Then generate 3 ad image variations from that brief."

// Generate creative inspired by category trends
"What creative formats are performing best for B2B SaaS tools targeting operations teams on LinkedIn?
Generate 2 ad variations using the top-performing format from that analysis."