Why We Built This
We just open-sourced the largest collection of AI agent skills for advertising. 36 professional-grade skills covering attribution modeling, PMax optimization, creative testing, budget planning, and every major ad platform.
AI coding agents like Amp are transforming how developers work. But when it comes to advertising, there is a massive knowledge gap. Generic LLMs know marketing theory. They do not know that LinkedIn's API v202510 requires politicalIntent as a string enum, or that PMax needs a bulk mutate request with all assets linked atomically, or that Reddit's v3 API uses flat string arrays for geolocations.
Skills bridge that gap. Each one is a structured markdown file that injects deep, platform-specific knowledge directly into the agent's context. Real GAQL queries, API payloads, platform mechanics, and battle-tested workflows.
What Makes This Collection Different
There are other skill repositories out there. Most are generic productivity tools or simple prompt templates. Here is why this collection stands apart:
Platform-Specific Depth
Not generic “marketing tips.” Real GAQL queries, Rest.li 2.0 payloads, Reddit v3 API quirks, and Meta Graph API patterns. The kind of knowledge that prevents 3 AM debugging sessions.
Built by Practitioners
Every skill comes from managing real ad spend across Google, Meta, LinkedIn, Amazon, TikTok, Reddit, and X. These are not theoretical. They are extracted from production campaigns.
Interconnected
Skills reference each other. The budget optimizer feeds into the ROAS calculator, which connects to the dayparting scheduler. Run them together for compound insight.
Actionable Formulas
Python code, SQL queries, statistical tests, and calculation templates you can use immediately. Not “consider optimizing” but actual formulas with real numbers.
How Skills Work
Skills are instruction files (SKILL.md) that teach AI coding agents how to perform specific tasks. Each skill includes:
- Frontmatter with name and description for auto-matching
- Step-by-step workflows the agent follows
- Reference data including formulas, benchmarks, and industry data
- Examples with sample commands, scripts, and expected outputs
Drop a skill into your .agents/skills/<name>/SKILL.md folder and Amp automatically loads it when your request matches the skill's description.
your-project/
.agents/
skills/
attribution-modeling/
SKILL.md
meta-ads-diagnostics/
SKILL.md
performance-max-optimizer/
SKILL.md
... (36 skills)The Full Catalog
36 skills across 10 categories. Every one of them free, MIT-licensed, and ready to use.
Measurement and Attribution
attribution-modeling Multi-touch models: first-touch, last-touch, linear, time-decay, position-based, data-driven, Markov chain
incrementality-testing Geo holdout tests, conversion lift studies, ghost ads, statistical significance
roas-calculator ROAS, CPA, and campaign profitability metrics
anomaly-detector Z-score and IQR detection for spend spikes and CTR drops
Platform-Specific Optimization
meta-ads-diagnostics Learning Phase, Breakdown Effect, creative fatigue, Advantage+
performance-max-optimizer Asset groups, search term insights, audience signals, channel allocation
google-ads-quality-score Expected CTR, Ad Relevance, Landing Page Experience with GAQL
google-shopping-optimizer Feed optimization, Merchant Center diagnostics, custom labels
linkedin-ads-targeting B2B strategy, ABM setup, Lead Gen Forms, cost benchmarks
amazon-ads-optimizer Sponsored Products/Brands/Display, ACOS/TACOS analysis
Creative and Content
ad-copy-generation RSA headlines, descriptions, and ad variations for Google, Meta, LinkedIn
ugc-creative-brief Hook formulas, shot lists, platform specs, AI tool comparison
video-ad-scriptwriter 6s bumpers, 15s pre-roll, 30s narrative, TikTok native hooks
ad-creative-fatigue-detector Frequency vs CTR decay analysis, creative lifespan prediction
creative-testing Cross-platform A/B testing with statistical significance
recording-demo-videos Playwright-based recording with zoom effects, text overlays, smooth scrolling
Budget and Planning
budget-optimizer Cross-platform budget reallocation based on ROAS across 9+ platforms
bid-optimization CPC adjustments, day-parting modifiers, audience bid strategies
media-plan-builder Channel mix, CPM/CPC projections, reach estimates
dayparting-scheduler Hour-of-day heat maps and bid modifier calculations
seasonal-budget-planner BFCM scaling, CPM inflation forecasting
Account Structure and Hygiene
campaign-structure-auditor SKAG vs STAG audit, duplicate detection, naming conventions
negative-keyword-miner Search term analysis with AI categorization and industry templates
campaign-preflight Pre-launch checks for geo targeting, exclusion lists, tracking setup
Research and Analysis
keyword-research High-intent keyword discovery via Google Keyword Planner with competition analysis
competitor-analysis Competitor ad analysis using Facebook Ads Library and auction insights
audience-expansion-strategy Lookalike audiences, seed optimization, audience layering
Tracking and Data
pixel-capi-auditor Meta Pixel + CAPI, Google Enhanced Conversions, TikTok/LinkedIn/Reddit server-side tracking
utm-builder Bulk UTM generation with naming conventions
first-party-data-strategy Enhanced Conversions, server-side tracking, Consent Mode v2, CDPs
landing-page-optimizer Above-the-fold optimization, message match scoring, form design
Reporting and Compliance
multi-channel-reporting Cross-channel performance reports and executive summaries
executive-reporting C-suite templates with narrative insights, YoY/MoM comparisons
ad-policy-compliance Platform policy checklists for Google, Meta, LinkedIn, TikTok, Reddit
Campaign Execution
cross-platform-launcher Deploy campaigns to multiple ad platforms simultaneously
retargeting-sequence-designer Multi-stage retargeting funnels with sequential messaging and frequency caps
Installation
Three ways to start using these skills today:
Option 1: Copy individual skills
cp -r skills/attribution-modeling \ your-project/.agents/skills/attribution-modeling
Option 2: Copy all 36 skills
cp -r skills/* your-project/.agents/skills/
Option 3: Use in Synter (no setup needed)
All skills are built into Synter. Sign up and start asking the agent to audit your account structure, build a media plan, or calculate your ROAS.
Project-Based Skill Scoping
Inside Synter, skills go further. You can assign specific skills to specific projects so the agent only loads what is relevant.
Running a Google Ads campaign for an e-commerce client? Assign Google Ads, Google Shopping Optimizer, and Performance Max skills to that project. Running LinkedIn lead gen for a B2B SaaS? Assign LinkedIn Ads Targeting and Lead Gen Forms.
The agent loads only the skills scoped to your current project. This keeps context lean, responses faster, and token costs lower. You can also upload custom skills with your team's naming conventions, approval workflows, and client-specific rules.
Contribute
Have a useful advertising or marketing skill? Open a PR. Each skill should include a SKILL.md with frontmatter, clear workflows, examples, and no hardcoded credentials.
github.com/Synter-Media-AI/free-skills
36 skills · MIT License · PRs welcome
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