Meta Drop Diagnosis

Diagnose why your Meta Ads performance has dropped with comprehensive root cause analysis. Investigates creative fatigue, audience saturation, auction dynamics, tracking issues, and external factors to identify the primary cause and recovery plan.

1.1k runs
Requires:
Meta Ads
Preview with demo data
ROAS DROP
-23%
vs last week
PRIMARY CAUSE
Fatigue
CPM CHANGE
+31%
Higher competition
RECOVERY TIME
~7 days

Key Insights

Top 3 creatives have 14+ frequency and declining CTR

Pause fatigued creatives and launch new variations immediately

Lookalike audiences showing 85%+ saturation

Expand to 2-3% lookalikes or test new seed audiences

iOS 17 adoption increased - may impact attribution

Review SKAN reports and consider longer conversion windows

Visualizations

This Week vs Last Week

Metric
This Week
Last Week
Spend
$12.4K
$11.2K
Conversions
284
246
CPA
$43.66
$45.53
ROAS
3.2x
2.9x

Contributing Factors by Impact

Campaign A
$85K
Campaign B
$62K
Campaign C
$48K
Campaign D
$35K

Report Sections

Executive SummaryPerformance SnapshotRoot Cause AnalysisContributing FactorsRecovery PlanPrevention Measures

About this template

Diagnose why your Meta Ads performance has dropped with comprehensive root cause analysis. Investigates creative fatigue, audience saturation, auction dynamics, tracking issues, and external factors to identify the primary cause and recovery plan.

This template connects to your Meta Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Identifies primary cause of performance drop
Investigates multiple potential factors
Quantifies impact of each contributing factor
Provides step-by-step recovery plan

Features & Capabilities

WoW Comparison

Detailed comparison of all metrics this week vs last

Creative Fatigue Check

Analyze frequency, CTR decay, and time since refresh

Audience Saturation

Check audience size vs spend and reach trends

Auction Dynamics

Review CPM trends and competition indicators

Tracking Issues

Check for conversion lag, attribution changes, or iOS impact

Recovery Plan

Prioritized immediate and short-term actions to recover

Who This Is For

Best Use Cases

Sudden Drop Investigation

When ROAS or CPA suddenly worsens, quickly identify the root cause.

Stakeholder Communication

Provide clear explanation of what went wrong and how you'll fix it.

Prevention Planning

Learn from drops to prevent similar issues in the future.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Meta Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your meta drop diagnosis. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

Meta Drop Diagnosis — AI Report Template | Synter