Budget Optimizer

Analyzes your current campaign budgets and recommends reallocations to maximize ROI. Shows projected impact of moving budget from underperformers to winners.

3.2k runs
Requires:
Google Ads
Preview with demo data
TOTAL SPEND
$166K
CONVERSIONS
1,023
AVG CPA
$162
LOST IS (BUDGET)
62%

Key Insights

Campaign 'Brand - Generic' has 0.8x ROAS but 25% of budget

Reduce budget by $2,000 and reallocate to 'Retargeting'

Top performer 'Search - High Intent' is budget constrained

Increase daily budget from $50 to $100

3 campaigns have similar targeting causing overlap

Consolidate into single campaign to improve learning

Report Sections

Executive SummaryCurrent AllocationEfficiency AnalysisRecommendationsProjected ImpactImplementation Plan

About this template

Analyzes your current campaign budgets and recommends reallocations to maximize ROI. Shows projected impact of moving budget from underperformers to winners.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Identifies budget allocation inefficiencies
Recommends specific dollar amounts to shift
Projects impact of each reallocation
Considers cross-platform optimization

Features & Capabilities

Efficiency Scoring

Ranks campaigns by cost-per-result efficiency

Reallocation Matrix

Specific recommendations for budget shifts

Impact Projections

Forecasted results from recommended changes

Diminishing Returns

Identifies campaigns hitting spend ceilings

Cross-Platform View

Optimizes across all connected ad platforms

Scenario Modeling

Compare different budget allocation scenarios

Who This Is For

Best Use Cases

Monthly Optimization

Run at the start of each month to ensure budget is allocated to top performers.

Quarter Planning

Use before quarterly planning to justify budget requests with data.

Emergency Reallocation

When a campaign underperforms, quickly identify where to shift budget.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your budget optimizer. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

Related Templates

Budget Optimizer — AI Report Template | Synter