Synter vs Roadway AI
Direct ad platform integration vs data warehouse dependency.
Create campaigns, don't just analyze them.
🏗️ Architecture
| Feature | Synter | Roadway |
|---|---|---|
| Data Warehouse Required | No | Yes (core requirement) |
| Data Movement | None - direct API connection | Required - ETL to warehouse |
| Setup Time | 5 minutes (OAuth connect) | Days/weeks (warehouse setup) |
| Data Engineering Required | No | Yes (table schemas, pipelines) |
| Real-time Data | Yes - live API calls | Delayed (warehouse sync) |
⚡ Capabilities
| Feature | Synter | Roadway |
|---|---|---|
| Campaign Creation | ||
| Campaign Management | ||
| Campaign Analytics | ||
| Attribution Modeling | ||
| AI Recommendations | ||
| AI Execution (autonomous) | Manual approval only | |
| Pause/Resume Campaigns | ||
| Budget Changes | ||
| Create Conversion Actions |
📱 Ad Platforms
| Feature | Synter | Roadway |
|---|---|---|
| Google Ads | ||
| Meta Ads | ||
| LinkedIn Ads | ||
| Microsoft Ads | ||
| Reddit Ads | ||
| X (Twitter) Ads |
🤖 AI Approach
| Feature | Synter | Roadway |
|---|---|---|
| AI Architecture | Autonomous agent | Chat copilot (bolt-on) |
| Can Execute Actions | Yes - end-to-end | No - recommendations only |
| Campaign IDE | ||
| CLI Access | ||
| Real-time Collaboration |
The Key Difference: Architecture
🗄️ Roadway: Data Warehouse Centric
Roadway requires you to:
- Set up a data warehouse (Snowflake, BigQuery, etc.)
- Configure ETL pipelines to move data from ad platforms
- Map tables to their schema (Page Views, Users, Revenue)
- Wait for data sync before seeing results
- Involve data engineering resources
"Connect a few simple tables in your data warehouse" — Roadway
🔌 Synter: Direct OAuth Integration
Synter connects directly:
- OAuth connect to Google, Meta, LinkedIn, etc.
- No data movement or warehousing required
- Real-time data via native platform APIs
- Live in 5 minutes, not days
- No data engineering team needed
"Click connect, start optimizing" — Synter
Analytics Tool vs Campaign Platform
đź“Š Roadway: Analytics Only
Roadway focuses on measurement and attribution. Their AI "Coworkers" analyze your data and recommend actions—but you must execute them yourself in the native platforms.
- Attribution modeling
- Cross-channel dashboards
- AI recommendations
- Campaign creation
- Campaign execution
- Budget changes
🚀 Synter: Full Campaign Platform
Synter is a complete campaign management platform. Our AI agent doesn't just recommend—it creates, optimizes, and manages campaigns autonomously.
- Attribution modeling
- Cross-channel dashboards
- AI recommendations
- Campaign creation
- Campaign execution
- Budget changes, pausing, bidding
AI That Acts vs AI That Advises
đź’¬ Roadway's "AI Coworkers"
A bolt-on chatbot layer that reviews your warehouse data and surfaces insights. You chat, it recommends, you manually execute.
🤖 Synter's Autonomous Agent
A true AI agent with direct API access to ad platforms. It reasons, plans, and executes changes end-to-end.
âś“ Updated budgets via Google Ads API
âś“ Changes live in 30 seconds
Which Tool is Right for You?
Choose Roadway if you...
- • Already have a mature data warehouse
- • Have dedicated data engineering resources
- • Only need attribution analytics
- • Want to keep campaign management in native platforms
- • Focus primarily on growth marketing metrics
Choose Synter if you...
- • Want to connect directly to ad platforms
- • Don't have (or want) a data warehouse
- • Need to create and manage campaigns, not just analyze
- • Want AI that executes, not just recommends
- • Need to be live in minutes, not weeks
Ready to Manage Campaigns, Not Just Analyze Them?
Skip the data warehouse setup. Connect your ad accounts directly and start optimizing in 5 minutes.
Frequently Asked Questions
Does Roadway AI require a data warehouse?
Yes. Roadway is built around a warehouse-native architecture. Their documentation explicitly lists warehouse requirements including tables for Page Views, Users, Revenue, CRMs, and Ad Spend. You need to set up data pipelines to move your marketing data into their schema before you can use the platform.
Can Roadway create or manage ad campaigns?
No. Roadway focuses on attribution and analytics. Their 'AI Coworkers' analyze your data and recommend actions, but you must manually execute changes in the native ad platforms (Google Ads, Meta, etc.). Synter's AI agent can create campaigns, adjust budgets, pause underperformers, and execute changes directly.
What's the difference between Roadway's AI Coworkers and Synter's AI Agent?
Roadway's AI Coworkers is a chat-based copilot that reviews warehouse data and provides recommendations. You chat, it advises, you manually act. Synter's AI Agent has direct OAuth access to ad platforms and can execute actions autonomously—creating campaigns, adjusting bids, managing budgets—without manual intervention.
How long does it take to set up each platform?
Synter: 5 minutes via OAuth connect to your ad accounts. Roadway: Days to weeks depending on your data warehouse setup, ETL pipeline configuration, and table schema mapping. Roadway requires data engineering resources; Synter does not.
Which ad platforms does each tool support?
Synter supports Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Reddit Ads, and X Ads with direct OAuth integration. Roadway supports Google Ads, Meta Ads, and LinkedIn Ads via warehouse connectors. Synter offers broader platform coverage with direct API access.