Marketing Attribution + AI Queries: Find Your Best-ROI Channels

You're running ads on Google, LinkedIn, Meta, Reddit, and X. Leads convert after multiple touchpoints. Which channel deserves credit?

Without clear attribution, you're flying blind: over-investing in low-ROI channels, under-funding winners, and guessing at budget allocation.

Synter's AttributionService uses last-touch attribution as a clear, deterministic default—and lets you query it with AI.

Last-touch gives 100% credit to the final click before conversion. Why this model?

• Deterministic: No black-box ML weighting; every conversion ties to a UTM
• Actionable: Pause low-ROAS campaigns immediately
• Platform-consistent: Matches how Google Ads and Meta report conversions
• Easy to explain: Finance and leadership understand it

We track UTM parameters (utm_source,utm_campaign,utm_medium) and platform click IDs (GCLID, FBCLID, li_fat_id) to tie conversions back to campaigns.

Fetch attribution metrics with filters:

GET /api/attribution/dashboard
Authorization: Bearer <token>
Query params: ?startDate=2025-10-01&endDate=2025-11-01&platform=google_ads

Response:
{
  "summary": {
    "totalConversions": 342,
    "totalRevenue": 185400,
    "totalSpend": 42100,
    "roas": 4.4,
    "cac": 123
  },
  "byPlatform": [
    {
      "platform": "google_ads",
      "conversions": 145,
      "revenue": 82500,
      "spend": 18200,
      "roas": 4.53,
      "cac": 125
    },
    {
      "platform": "linkedin_ads",
      "conversions": 89,
      "revenue": 58900,
      "spend": 14800,
      "roas": 3.98,
      "cac": 166
    }
    // ...
  ],
  "byCampaign": [
    {
      "campaignId": "camp_123",
      "campaignName": "Enterprise SaaS - Search",
      "platform": "google_ads",
      "conversions": 67,
      "revenue": 45200,
      "spend": 8900,
      "roas": 5.08
    }
    // ...
  ]
}

Instead of writing SQL or navigating dashboards, ask Synter directly:

Tool: queryCampaignPerformance

The AI calls queryCampaignPerformance() to fetch conversion, revenue, and spend metrics filtered by date range, platform, and campaign.

// AI tool call
queryCampaignPerformance({
  startDate: "2025-10-01",
  endDate: "2025-11-01",
  platform: "linkedin_ads"
})

// Returns
[
  {
    campaignName: "Enterprise Outbound",
    conversions: 23,
    revenue: 18500,
    spend: 4200,
    roas: 4.4
  }
  // ...
]

Tool: queryPlatformAttribution

For platform-level comparisons, the AI uses queryPlatformAttribution():

// AI tool call
queryPlatformAttribution({
  startDate: "2025-11-01",
  endDate: "2025-11-15"
})

// Returns
[
  { platform: "google_ads", conversions: 89, cac: 118, roas: 4.9 },
  { platform: "linkedin_ads", conversions: 45, cac: 172, roas: 3.8 },
  { platform: "meta_ads", conversions: 34, cac: 95, roas: 5.2 }
]

Attribution only works if your UTMs are consistent. Synter enforces:

• Auto-tagging: Campaigns launched via Synter get standardized UTMs (utm_source=google_ads,utm_campaign=camp_id)
• Click ID tracking: GCLID, FBCLID, li_fat_id captured in session data
• Fallback logic: If UTM missing, use click ID → platform; else "direct"

Attribution metrics power the Growth Dashboard:

• ROAS KPI: Calculated from attributed conversions / spend
• CAC by channel: Platform-level CAC in the ChannelPerformance table
• Conversion funnel: Last-touch platform shown in funnel drop-offs

View live attribution data: /growth