Introducing Synter's Growth Dashboard: 18 KPIs at a Glance

The Problem: Dashboard Sprawl

Marketing teams juggle 5+ dashboards daily: Google Analytics, Stripe, ad platform UIs, custom SQL queries. Context-switching kills productivity and slows decision-making.

We built Synter's Growth Dashboard to consolidate your most critical metrics into a single, Bloomberg-terminal-style view.

Synter Growth Dashboard showing 18 KPIs across Revenue, Acquisition, and Product

What's Included: 18 Core KPIs

💰 Revenue (6 KPIs)

MRR: Monthly Recurring Revenue with trend
Total Revenue: All-time revenue
ARPU: Average Revenue Per User
LTV: Customer Lifetime Value
Churn Rate: Monthly customer churn %
Net Revenue Retention: Expansion vs. contraction

📈 Acquisition (6 KPIs)

CAC: Customer Acquisition Cost by channel
ROAS: Return on Ad Spend (30-day default)
CPC: Cost Per Click across platforms
Impressions: Total reach
Clicks: Engagement volume
CTR: Click-Through Rate %

⚡ Product (6 KPIs)

Active Users: DAU / MAU
New Signups: Growth rate
Trial Conversion: Trial → Paid %
Time to First Value: Onboarding speed
Feature Adoption: % using key features
Session Duration: Average engagement time

Components: Grid, Table, Funnel, Charts

The dashboard uses four key components:

KPIGrid: 3x6 grid with sparklines, YoY/MoM change indicators, and drill-down links
ChannelPerformance Table: Platform-by-platform spend, conversions, CAC, ROAS with sortable columns
MRR Trend Chart: 90-day rolling MRR with expansion/contraction breakdowns
Conversion Funnel: Visitors → Signups → Trials → Paid with drop-off rates

Built with @radix-ui and Recharts for responsive, accessible visualizations.

Dashboard overview with KPI grid and channel performance table

API: GET /api/dashboard/overview

Fetch all 18 KPIs with a single API call:

GET /api/dashboard/overview
Authorization: Bearer <token>
Query params: ?period=30d&channel=google_ads

Response:
{
  "revenue": {
    "mrr": { "value": 125000, "change": "+12.5%" },
    "totalRevenue": { "value": 1500000 },
    "arpu": { "value": 450 }
    // ...
  },
  "acquisition": {
    "cac": { "value": 85, "change": "-8.2%" },
    "roas": { "value": 4.2 }
    // ...
  },
  "product": {
    "activeUsers": { "dau": 1250, "mau": 8500 }
    // ...
  }
}

How Marketers Use It

Daily Standup

Check ROAS and CAC trends before planning the day.

Budget Reviews

Sort channels by ROAS to reallocate spend.

Investor Updates

Export MRR chart and funnel metrics as screenshots.

Incident Response

Spike in CAC? Drill into channel table to find the culprit.

See Your Growth Dashboard

Connect your ad platforms and data sources to unlock real-time KPIs across Revenue, Acquisition, and Product.

Open Dashboard →Connect Platforms