Use Case

B2B Technology: Multi-Platform Campaign Playbook

How B2B tech companies use Synter AI media agent to run coordinated campaigns across Google Ads, LinkedIn Campaign Manager, and Microsoft Advertising with frontier models.

The Challenge

B2B technology companies face unique challenges in paid media:

  • Long sales cycles: 3-12 months from first touch to closed deal
  • Multiple touchpoints: Buyers interact across search (Google/Bing), social (LinkedIn), and communities (Reddit)
  • ICP targeting complexity: Need to reach specific job titles, company sizes, industries, and technologies
  • Attribution gaps: Conversions happen offline (demos, sales calls); hard to tie back to specific ads
  • Agency overhead: 10-15% fees for manual campaign management across platforms

The Synter Solution: AI-Powered Multi-Platform Orchestration

1. Single Brief → Multi-Platform Plan

Submit one campaign brief (target audience, budget, goals). Synter's agent (powered by GPT-4o or Claude 3.5 Sonnet) analyzes your ICP, historical conversions, and competitive landscape, then recommends:

  • Channel mix (e.g., 40% Google Search, 35% LinkedIn, 25% Bing)
  • Budget allocation by platform and campaign type
  • Audience targeting (keywords, firmographics, job titles)
  • Creative concepts (headlines, copy angles, visual themes)

2. Google Ads: Intent Capture at Scale

The agent creates search campaigns targeting high-intent keywords (e.g., "best CRM for SaaS companies", "marketing automation software"). Features:

  • Keyword research with search volume and CPC estimates
  • Match type optimization (broad match with negative keywords)
  • Ad copy variants for A/B testing
  • Smart Bidding integration (Target CPA or ROAS)
Learn more about Google Ads →

3. LinkedIn: Firmographic Targeting & Lead Gen

The agent creates LinkedIn campaigns targeting by job title, seniority, company size, and industry. Uses Lead Gen Forms to capture in-platform leads with pre-filled fields.

  • ICP fit scoring: prioritize leads from target companies
  • Sponsored Content and Message Ads
  • Audience exclusions (existing customers, past converters)
  • Creative optimized for professional tone
Learn more about LinkedIn Ads →

4. Microsoft Ads: Search + LinkedIn Profile Targeting

The agent replicates Google Search campaigns to Bing with platform-specific adjustments. Microsoft Ads' unique LinkedIn profile targeting layers firmographic data onto search campaigns.

  • Bing search traffic at lower CPC than Google
  • LinkedIn profile targeting (job title, company, industry)
  • Audience Network placements (MSN, Outlook, Edge)
Learn more about Microsoft Ads →

Continuous Optimization with Frontier Models

After launch, Synter's agent monitors performance daily and makes data-driven adjustments:

  • Budget reallocation: Shift spend from underperforming campaigns to top performers (e.g., if LinkedIn CPL is 30% lower, increase LinkedIn budget by 20%)
  • Negative keywords: Auto-add irrelevant search terms to negative lists on Google/Bing
  • Creative rotation: Multi-armed bandit testing to allocate budget to winning ad copy variants
  • Audience refinement: Expand or narrow LinkedIn targeting based on ICP fit scores
  • Bid adjustments: Increase bids for high-value segments (e.g., enterprise companies, C-level titles)

All changes include explainable reasoning from the model (why this change was made) and metrics deltas (expected impact on CAC/ROAS). One-click rollback if needed.

Results & ROI

35-50%

Lower CAC vs. manual management

$50k-$200k

Annual savings from no agency fees

2-3x

Faster campaign launch (minutes vs. days)

Ready to launch your B2B tech campaign?

See how Synter AI media agent can plan, launch, and optimize campaigns across Google, LinkedIn, and Microsoft Ads with frontier models.

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